In real estate, it's all about getting the listing.
When marketed correctly, listings lead to sales. You have the listing, buyers come to you, they make an offer, and 你得到报酬.
Having the listing is also a great opportunity to capture buyers who may not be represented by another agent.
所以，这听起来很简单. Getting listings is the best way to get sales, right?
Are there really going to be time to walk away from a listing? 答案是肯定的.” You’ll save yourself a lot of time and energy knowing the warning signs of a listing that is just not worth it.
Let's talk about some of those warning signs to look out for.
这里的场景. You get a call from someone who’s interested in selling their home. 你和他们见面商量上市事宜. 你去参观卖家的家, discuss marketing strategies and what their property might sell for on the market.
The seller decides they want you to list their house. You’re excited about the prospect of getting the real estate listing until you hear the reason for selling...
哎哟! 这是一个明确的危险信号. There are many things that can go wrong when you are dealing with a couple going through a divorce.
They may disagree on the real estate listing price or one spouse is unwilling to sell and both listed on the title.
If there is already tension between the two, this can make the process messy and uncomfortable. You will be spending a lot of time managing your sellers and putting out fires. 这并不是理想的上市方案.
Does that mean you reject a listing based on divorce? No. 任何规则都有例外.
If you encounter a couple that is divorcing but amicable, by all means proceed with the listing. 但要小心行事.
Sometimes a listing may appear to have all the right elements.
你找到一对幸福的夫妇, 这处房产状况良好, and the 销售比较数据 predict a great market price.
虽然, 当你深入挖掘, you discover that the sellers owe close to what it would sell for on the market. 这意味着利润空间很小.
Not because you may not make much on the commission, although that is a consideration.
It’s because when sellers owe close to what the property is worth, it may turn into a short sale. A short sale is when the borrower or homeowner sells a property for less than what they owe on it.
银行批准 卖空 and the selling process can be long and complicated. Not to mention stressful for both you and your seller.
So ask yourself if you are willing to take on a listing like this.
Here’s another scenario on a hot button topic: an overpriced real estate listing.
你和卖家见面，准备 销售比较数据. You share with the homeowner the price they would receive on the market. But the seller asks you to overprice the listing, substantially.
Now you have a very important decision to make.
Some agents will take the listing in hopes that having their sign on the yard will lead to other listings.
They don’t realize that taking an overpriced listing can have negative effects. They figure that any listing is a good listing. As we’ve been discussing, this is not the case.
The fact is, most overpriced listings don’t sell. You will spend a lot of time, money, and effort on a listing that will just sit on the market. What generally happens is that this overpriced listing turns into an expired listing.
另一个负面影响? 你的名声. 作为一个房地产经纪人, you want to convey to potential sellers that if they list with you, 他们的房子很快就会卖出去.
Having expired listings will not instill confidence that you can sell your home quickly.
So are you ready to gamble your good name on the 可能性 出售高价房屋?
Remember that you are a real estate professional. If a seller is not willing to sell their property at the price based on the numbers, 它不值得上市.
Final Thoughts on Walking Away from a Real Estate Listing
Yes, we all know that listings are the key to sales. Getting listings will have the buyers coming to you and will lead to a successful real estate career.
Success in real estate doesn't come from selling as much property as you possibly can but knowing which property to sell.
But we now know that not all listings are smart to take and when it’s smarter to walk away.
- 离婚 - Couples that are splitting will make the whole process messy.
- 这房子欠多少钱 - Homes in danger of becoming 卖空 will lead to a long and stressful transaction.
- 定价过高的上市 - Listings that don’t sell, will become expired and negatively impact your reputation.
Look out for them and realize it’s ok to take a pass. You are better off letting some else take on these risky listings.
Every week, we release in-depth videos to help viewers become successful real estate agents on our CA房地产培训YouTube频道. 也, 如果你喜欢读这篇文章, we would love if you could share it with a friend who you think would get something out of it.